Fred Page

 
 

Marketing Communications - All Aspects/ All Media

Television Production - Pre production, Production & Post Production

Strategic & Tactical Market Planning - Market Planning, Void Identification, Product Ideation, Channel Development, Brand Management, Sales Planning, Change Management, Customer Facing Relationship Management, Team Building, Strategic and Tactical Communications Planning and Implementation, Behavioral & Market Research Management, Budgeting and Supplier Management

New Product Development - Commercial Specification Development, Project Management, Cross-functional Team Management

Public Speaking - Corporate and Product Presentations to large audiences

 

Profile




Name: Frederick F Page   

Education: BA Radio Television Film Production

University: San Francisco State University

Internships:

ABC Television News, CBS Public Affairs, Golden West Broadcasters

Continuing Education:

CEUs - McGill University, University of Toronto, University of Tennessee

Experience:

Advertising Agencies / Strategy 19 years

TV Production / Marketing

11 years

Corporate / Marcom & Marketing Strategy 14 years

Hometown: San Bernardino California


Occupation




Industry: Air Purification  Technology (B-2-B & B-2-C)

Occupation: Marketing/ Marcom Strategist

Employer: Akida Holdings Title: Vice President Global Marketing

Product Photo-catalytic air purification systems

Location: Jacksonville/ Fl.


Brand Experience




Automotive

Ford Motor Company

Banking

Royal Bank of Canada, Metropolitan Trust, Canada Trust

Beverages

Coca Cola, Cafe du Brazil, Ivanabitch Vodka

Broadcasting

ESPN, Fox, ABC, Court TV

Commercial Real Estate

The Koger Centers

Consumer Electronics

GE, Motorola, Phillips

Forest Products

Abitibi/Price, International Paper

Healthcare

Blue Cross Blue Shield, Brooks Rehabilitation, University of Florida & Shands Hospital

Packaged Goods

Del Monte, GF, Hershey Chocolate, Nabisco

Retail & QSR

Baskin Robbins, Burger Chef, Burger King, Foodex Industries, Harry’s of America,

InMotion Entertainment        Telecommunications

Northern Telecom, Harris Corporation, AT&T, BELLSouth, Ameritech, PacTel, Indiana Bell, CenTel Systems, Pacific NorthWest Bell, Michigan Bell, SouthWest Bell

Tobacco

Benson & Hedges, Alpine




contact




ffpage@me.com

cell: +1 (904) 343-0361

home +1 (904) 285-3863

Skype name - fredpage

 

Skills

Current Projects

Commercial Products  Web - Geographic Channel &Vertical specific content development: Nursing Homes, Hospitals, Doctor’s Offices, Day Care Centers; Wineries; Perishable Foods Cold Storage, Food Processing Operations, Restaurant Operations

Consumer DRTV - Pre production planning

Collateral Development - Digital eBrochures, Print Collateral for all Commercial Verticals

Video Production - Shoot and Edit field interviews with current customers

Social Media - Work with CMO and Fleishman-Hillard to develop consumer Social Media Campaign in Support of DRTV efforts

Publicist Supervision - Working with Publicist to develop stories for Wine Trade Publications, Blogs and Social Networks

Competitive Comparisons - Develop competitive comparisons for domestic and offshore dealers as required

Employment History

2011 - present

Akida Holdings LLC - Vice President Global Marketing

2009 - 2011

Robinson & Page LLC - Director Strategy - Capital Development

2001 - 2009

Empire Communications Group, Inc. - Senior Vice President, Marcom Strategy

1991 - 2001

White Hawk Pictures, Inc. - Vice President of Marketing

1987 - 1991

Koger Properties, Inc. - Director of Advertising & Market Support

1986 - 1987

Harris Corporation - Strategic Communications Turnaround Program Director

1982 - 1986

Northern Telecom, Inc. - Director, Strategic Market Development,

Marketing Manager, Strategic Markets

1979 - 1982

Northern Telecom Canada, Ltd. - Marketing Communications Manager (five international divisions across several dozen product lines)


EARLY CAREER

Creative Sight & Sound - Creative Director

McCann Erickson Advertising - Writer Planner

Baker Lovick  Advertising - Planner

McConnell Advertising - Planner

My wife Claudia, daughter Courtney and me

My Alma Mater

The Company

Awards & Recognition

1968

Graphica Award - Political Campaign

1981

Clio Award - Packaging

1993

National Telly (4) - Corporate Video non-broadcast (Blue Cross Blue Shield of Florida, American Chemical Society)

1994

National Telly (3) - (Training Video HFCA, Corporate Video Blue Cross Blue Shield - United Way, Benefits Video -Blue Cross Blue Shield of Florida)

1995

Addy (2) – Local Market Burger King Television Spots,

National Telly(2) - Blue Cross Blue Shield, 

Who’s Who, American Entertainment

1996

National Telly (1) - Corporate Video

1997

National Telly (2) – Corporate Videos

2001

Addy(2) 2001 Campaign -

2002

Gold Addy Television PSA's - Come in for a test-hug, Humane Society

2003

National PRSA Image Award (1)

PRSA Award of Distinction (3)

Gold Addy (3)

2005

Gold Addy (5)

2007

National Aster Awards (2)

2008 - 2010

Listed in Who’s Who, American Business